Summary
- HIDDEN.NY x UGG have teamed on an immersive new activation and collaboration
- The prize? One of a 176 released pairs of HIDDEN.NY x UGG Classic Ugg Boots
Leave it to HIDDEN.NY to conjure a city-wide scavenger hunt to kick off its latest collaborative venture.
In partnership with UGG, HIDDEN is launching a limited run of collaborative HIDDEN.NY x UGG Classic Boots – limited to just 176 pairs, and the only way to get your hands on them is by joining the city-wide, digitally powered scavenger hunt.
“September 24th, we begin construction on our newest venture,” HIDDEN.NY shared in an Instagram post announcing the ominous new activation.
“If you are in New York City, step into the designated area and see what’s unfolding. Three survey teams are active-one where you might court the land, another where the mechanics keep watch, and a third where a free man once passed through narrow streets. Find them, gather your marks, and secure your place. If you can locate all three, a special gift awaits at the end.”
Equipped with removable, HIDDEN-stamped silver tool, and green branded hits, take a closer look at the boots in the gallery below.
Click here to view full gallery at Hypebeast
Young Thug Returns With 'UY SCUTI'
Summary UY SCUTI, Young Thug’s fourth studio album and first LP since being locked up, is here Clocking in at 20 tracks, the project includes singles “Miss My Dogs” and “Money on Money,” as well as features from Mariah The Scientist, Travis Scott, Lil Baby, and more The project arrives [...]| Play | Cover | Release Label |
Track Title Track Authors |
|---|