The Genius of Ocho Visuals: A Visionary Behind the Lens

Visuals are as essential as the beats and bars that define the hip-hop culture. Few understand this better than Ocho Visuals, a New York-based videographer with over 20 years of experience influencing the hip-hop genre. With a portfolio showcasing some of the most talented names in underground and rising hip-hop, he has earned a reputation for turning music into cinematic experiences.

Ocho Visuals has worked with Ambush, K.O.G, Sapera, Tommy Danger, The Miserable Genius, Spits Nelson, Lady Pun, and many more. Known for pushing creative boundaries, he combines a deep understanding of music with exceptional skill behind the camera to bring stunning visuals to life.

In this exclusive Rap Olympus Media interview, we dive into his journey, creative mindset, and the artistry that makes him one of the most respected names in the game.

Can you tell us about your journey from being a rapper to becoming a videographer? What inspired the transition?

Growing up watching Yo! MTV Raps was a game-changer for me. Being outside the U.S., I had to pay extra attention to the culture to ensure I represented it thoroughly. Hip-hop became my identity and shaped who I am today. The transition to videography was part of a dream I had when deciding to move to the U.S. I wanted to start a business creating videos for small businesses and restaurants as my main hustle, with music videos on the side until I could focus on them full-time.

But when I bought my gear, life had other plans. I found myself making more rap music videos, and that made sense. Rappers who knew me already respected my 20+ years in the game. I am proud of what I accomplished as an artist, and I realized my background gave me a unique edge when creating visuals that connect with the culture.

How did your background in music shape your vision and style as a videographer?

Music is deeply rooted in my personality. I am unapologetically loud and experimental, which helps me push boundaries. My style reflects the gritty, grimy, skill-packed type of rap I love. Just like when I made music, I am always looking to keep things fresh, switching up rhyme schemes, playing with the beat, and keeping the audience locked in.

This same approach drives my visuals. I let the track guide me and aim to create something unique for every project. While I study music videos to expand my creativity, I never chase trends. Trends are cool when they fit, but I focus on letting the music and vibe of the artist dictate the direction. By doing so, I can adapt to different styles without losing authenticity.

How do you stay inspired and keep your creativity flowing amidst the demands of the industry?

Honestly, I trust my instincts. I let the music lead the way, and since every track is different, it keeps my creativity sharp. Watching videos and expanding my knowledge helps, but I never stress about running out of ideas because I have endless ones. My grunge aesthetic and “keep it fresh” mindset keep me experimenting and finding new angles to approach each project.

Being a fan of gritty, raw visuals and storytelling inspires me to create something memorable every time. Plus, staying true to my roots in hip-hop keeps the passion alive.

Can you walk us through your creative process when starting a new project?

Everything starts with an agreement and a 50% retainer that will lock us in, giving me a clear idea of your goals. Once set, I listen to the track multiple times to connect with the emotion and vibe. Sometimes, the direction is out of focus, but after a few listens, the track talks to me, and ideas start forming.

From there, I create a treatment laying out my vision, including visual references for the client. After approval, I move into the nitty-gritty: shot lists, location scouting, props, and planning. Week one is about locking the treatment and setting a shoot date; week two is about prepping for production.

Out of the projects completed this year, which stand out for how they resonated with the artist, their vision, and the culture?

One project that stands out is Family First by Tommy Danger. He wanted a one-take video, which is no small challenge, but we made it happen. The way the idea evolved from nothing to a seamless, impactful visual still amazes me.

Not having a fixed style, I let the track guide the visuals. Pairing that with their vision means every project has its own identity. My goal is to create something that resonates with the artist and the culture while staying true to the music.

What is the best way for a serious artist to collaborate with you?

Hit me up via DM or email, and we can get a conversation started. I am New York-based but available to travel, so location is not an issue. Allow enough time for the process. A rushed project rarely delivers the same results as a carefully planned one.

Collaboration is key, and pre-production is where we set the foundation for success. Our goal is to create something meaningful that elevates your brand without burning your budget.

What is one piece of advice you would give an artist looking for a videographer?

Your music videos should feel like a collaboration, not just a transaction. Think of it like a feature! Would you work with just anyone who can write because they have a pen? No, you would want someone who matches your energy and passion for the craft, and it should be the same with visuals.

Look for someone who takes pride in their work and shows genuine interest in your vision. A well-executed pre-production process is a green flag for success. It means they are serious about understanding what you want and how to bring it to life. That level of care makes all the difference between an average video and something that truly stands out.

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