Swarovski Celebrates 130 Years With Signature Erewhon Tote Bag and Juice Collaboration

Summary

• Swarovski is celebrating its 130th anniversary with an exclusive wellness collaboration with Los Angeles retailer Erewhon
• The partnership includes a limited-edition crystallized yellow tote bag and a special “Lemon 130” juice infused with a touch of Swarovski shimmer
• The collaboration, which merges luxury and wellness, launches on October 29

Swarovski is kicking off its 130th-anniversary celebration by collaborating with Los Angeles lifestyle hotspot Erewhon, launching two exclusive, limited-edition products that fuse high-end glamour with wellness culture. This unique partnership aims to bring the Austrian design house’s signature joyful extravagance to an everyday luxury experience.

The centerpiece of the collaboration is the first-ever Swarovski x Erewhon juice, dubbed “Lemon 130.” This bespoke and limited-edition blend is a powerful fusion of organic ingredients including mango, lemon, coconut water, ashwagandha, and turmeric — all finished with a touch of Swarovski shimmer. Packaged in Erewhon’s iconic clear bottle, the juice is limited to just 2,400 bottles and is available in stores starting October 29.

To complement the drink, Swarovski Global Creative Director Giovanna Engelbert designed an exclusive, crystallized tote bag in yellow to match the collaborative drink. The practical and oversized yellow cotton tote is the first Erewhon bag to feature crystal embellishment, with crystallized Erewhon and Swarovski logos adorning the front and back. Engelbert chose the mood-boosting yellow shade to emphasize the connection between crystal’s relationship with light and the brand’s ethos of sparking joy. The bags will be available at a limited-time Swarovski pop-up store at 6400 Hollywood Boulevard in Los Angeles from October 29 to November 3, while supplies last. The juice will be available to purchase starting on October 29 as well.

 

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