Reese Cooper Reinvents Formality for SS26

Summary

• Reese Cooper has lifted the veil on his Spring/Summer 2026 collection, on display at an Upper Marais showroom for Paris Fashion Week
• Cooper’s latest range is an innovative reinvention of formal menswear, reworked through the designer’s distinct outdoor lens

Reese Cooper is no stranger to reinventing the wheel. The Florida-born fashion designer first launched his eponymous label, void of any proper training, back in 2016 before making his Paris debut just two years later with his Fall/Winter 2018 presentation. For his latest Parisian showcase, Cooper is upping the ante on traditional outerwear once again, this time reimagining formalwear and stereotypically “sophisticated” silhouettes through the lens of his rugged outdoor gear.

Now a Los Angeles resident, Cooper coats his Spring/Summer 2026 showcase with his Californian cool, envisioning an effortlessly edgy lineup of 30 looks that can surely carry you from the great outdoors to the not-as-great coworking office.

“My favorite thing personally is to take something that you would traditionally find, then take the right thing and put it in the wrong place or the other way around,” the designer shared with Vogue Runway. 

Before bringing the collection to an Upper Marais showroom for this season’s Paris Fashion Week, Cooper staged the lookbook about an hour north of L.A., specifically on one certain rock in the Angeles National Forest’s San Gabriel River.

The earthy-hued collection compiles a handful of nylon-crafted blazers and suiting, cinched with ripstop cording. Typical trousers are spun into pocketed cargo pants and dark-wash denim. Plaid pops on a plethora of deep-pocketed pants and tailored work jackets, while camouflage detailing finds its way into plenty of the pieces.

Dive into Reese Cooper’s Spring 2026 collection in the serene lookbook above, and stay tuned to Hypebeast for continuing coverage of Paris Fashion Week.

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