Pepsi Reveals Limited Edition Seiko 5 Sports Collaboration

Summary

• Pepsi and Seiko have collaborated on two limited-edition watches
• The two models are inspired by the brand’s ’90s and modern logos
• Both watches are highly limited, with just 7,000 units of each available worldwide

In a highly anticipated collaboration, two iconic brands are joining forces. Pepsi and Seiko have teamed up for a special release of two new limited-edition Seiko 5 Sports watches, with a launch date set for September 5, 2025. The watches take inspiration from Pepsi’s brand logos of the 1990s and the present.

The first model, the Caliber 4R36 SBSA319, draws its design from Pepsi’s brand logo of the 1990s. The watch features a bold blue, white and red color scheme, paying homage to the two-tone bezels that were popular in that era. It retains a classic, retro feel while being updated for a modern lifestyle. The watch’s dial proudly displays the 1990s Pepsi logo at the 6 o’clock position.

The second model, the Caliber 4R34 SBSC023, was designed by PepsiCo Design & Innovation. It takes its cues from the brand’s most recent logo, with a sleek, modern black finish and a 42mm case size. This model is a functional powerhouse, equipped with a GMT function that allows the wearer to display two different time zones simultaneously.

Both watches are highly limited, with just 7,000 units of each model available worldwide. They each feature a see-through case back with their respective Pepsi logos and come in a special collector’s box resembling a Pepsi can. The watches arrive online on September 5.

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