OpenAI Launches Sora 2 Social App, Redefining AI-Powered Video Creation

Summary

• OpenAI launched Sora 2, an advanced video generation model that features synchronized audio, improved realism, and more accurate physics
• The launch includes a new, invite-only Sora social app that uses a TikTok-like feed where all videos are AI-generated
• The key feature is Cameo, which allows users to insert their verified likeness into videos with consent-based control, challenging existing social media platforms

OpenAI has launched Sora 2, a major upgrade to its video generation model, alongside a new Sora social media app that fundamentally merges generative AI with short-form video. Described as the “GPT-3.5 moment for video,” Sora 2 delivers sharper realism, more accurate physics, and synchronized sound effects and dialogue, overcoming key weaknesses of previous models.

Challenging the new social AI landscape, the launch is a direct move into the consumer content space, with the new, invite-only iOS app featuring a TikTok-like feed where all content is AI-generated. The standout feature is Cameo, which allows users to insert their verified likeness into videos—including those made by friends—giving users consent-based control over how they appear in AI-generated clips.

Sora 2 offers a free tier with generous limits, while ChatGPT Pro subscribers get access to a higher-fidelity “Pro” model. This release signals a significant escalation in the AI video race, challenging competitors like Meta’s Vibes and Google’s Veo by focusing on speed, personal immersion, and collaborative remixing. OpenAI is currently rolling out the app in the United States and Canada with plans to expand globally down the line. Those invited to check out Sora 2 will receive an invite via Sora.com. Checkout OpenAI for more information.

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