Summary
- On, BEAMS and REI have teamed up to release a capsule collection spanning technical gear, apparel and footwear
- Highlighted styles include Cloudultra 3 and Cloudrock Low shoes
- Available starting September 25, the collection is priced from $60 – $499 USD
On, BEAMS and REI have joined forces to launch a limited-edition capsule that marries Swiss performance innovation, American outdoor heritage and Japanese design sensibility.
Building on the success of the On x BEAMS line last year, this collaboration covers head-to-toe technical apparel and footwear — spotlighting the Cloudultra 3 Trail Running Shoes and Cloudrock Low Waterproof Hiking Shoes, alongside signature pieces like the Club Hoodie, Trek Jacket and matching Trek Pants. Each item balances cutting-edge function with everyday style, designed to move seamlessly from urban streets to rugged trails.
Outdoor camp essentials extend the lineup with the Speed Pack 18L, Base Camp 4 Tent, Flexlight Camp Chair, Zephyr 25 Sleeping Bag and Helix Insulated Air Sleeping Pad. A three-mountain graphic pays homage to the Matterhorn, Mount Fuji and Mount Rainier, while a palette drawn from REI’s Living Archive comprising faded-denim hues and earthy neutrals gives the collection a timeless, well-worn appeal.
“At On, our goal is simple: to inspire the human spirit through movement,” says Julia Sieter, global head of collaborations at On. Isabelle Portilla, REI’s vice president of Co-op Brands, adds, “This collection takes the best of all three brands and reflects a fresh take on outdoor culture through camping, running and lifestyle.” BEAMS Men’s Casual Buyer Keita Kobayashi also notes that merging On’s technology, REI’s heritage and BEAMS’ fashion perspective ensures wearers can “enjoy the outdoors in their own way across a variety of scenes.”
Prices range from $60 – $499 USD, the On x BEAMS x REI Co-op collection will release on September 25 via BEAMS, On and REI‘s webstores.
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