Monstercat and Play Pals Studios Unveil an Immersive ‘DJ Simulator’ Experience on Roblox

DJ Simulator Features Over 350 Monstercat Uncaged, Instinct, and Silk Records at Launch

Visit Monstercat’s DJ Simulator on Roblox here – https://www.roblox.com/games/15538708440/NEW-DJ-SIMULATOR

June 14th, 2024 — Leading independent electronic music label Monstercat today joins forces with Play Pals Studios with the launch of DJ Simulator on the global immersive platform, Roblox, offering music and gaming lovers a revolutionary new experience.

Allowing users to live out their dreams of becoming a main stage DJ, Monstercat’s DJ Simulator provides an engaging and immersive experience aiming to be a breakout music experience on Roblox. Fans will embark on an exhilarating DJ journey, starting from the humble beginnings of their bedroom studio. Here, users produce a wide selection of the sounds from Monstercat Uncaged’s heavy bass, to Instinct’s dance and electro-pop, and Silk’s melodic house records, curate them into DJ sets, and play shows at extravagant stages within the captivating Monstercat Universe to earn their way to the top of the in-game charts amongst other users on the platform.

With Roblox’s popularity continuing to soar, Monstercat’s DJ Simulator offers the platform’s over 77 million daily active users an exciting new avenue to unleash their creativity and inner DJ. As users set forth on their DJ journey, they will undertake various quests, earn upgrades to their DJ gear, Monstercat-themed pets, and continue to unlock songs. Users will perform across 8 highly produced Monstercat-themed stages that feature an array of on-stage effects and DJ visuals featured in physical Monstercat shows. During performances, users are encouraged to engage with emotes to build ‘Hype’ to keep the crowd dancing while also mixing between songs of their own choice as a DJ deck appears. On launch, users will be able to invite their friends and others to watch their performances in real-time, which additionally increases their in-experience earnings. For fans of Monstercat’s Limited UGC (Digital Items) on Roblox, DJs will have the chance to earn exclusive Monstercat UGC rewards based on their seasonal rank on the leaderboard charts.

At launch, DJ Simulator will feature over 350 Monstercat releases. Plans for future content updates include integrating thousands of additional songs into the experience through Monstercat’s own controlled catalogue. The experience will also provide exclusive opportunities to promote its artists and their music in the experience through events and planned feature updates.

Over the past four years, Monstercat has developed an endemic presence on Roblox through many key activations. Monstercat was the first label to license its electronic music catalogue for community-created experiences and has seen strong adoption of its Limiteds, for which its existing experience, “Lost Civilization,” acts as a drop zone for engaged collectors. Last September, Monstercat briefly broke the highest primary sale on Roblox for community-created Limiteds with its one-of-a-kind Ruby Pendant. The Ruby Pendant was acquired for 1,000,001 Robux in under 10 minutes—the equivalent of approximately $10,000. For fans of Monstercat’s Limiteds on Roblox, users in DJ Simulator will have the chance to earn exclusive Monstercat Limited rewards based on their seasonal rank on the leaderboard charts.

Monstercat’s DJ Simulator is available now on Roblox.

Gavin Johnson, Monstercat Sync & Partnerships Director, shares, “DJ Simulator is the next evolution of Monstercat on Roblox and the culmination of our on-going journey on the platform since 2020. We are thrilled to bring this rich music-powered gaming experience, which ties our music, artists, and digital items together with greater depth to our engaged fans on the platform.”

Youness Boughenna, Play Pals Studios Chief Creative Officer, adds, “Play Pals is honored to have collaborated on this brand new innovative experience with Monstercat. It’s new immersive activations like this that will continue to propel them as a top performer in the music genre on Roblox!”

About Play Pals Studios

Play Pals is a premier game publishing studio committed to delivering immersive experiences within the metaverse.

With a distinguished record of successful Roblox partnerships and multiple collaborations with leading entities in the marketing, publishing, film, and music industries, Play Pals is uniquely positioned in the marketplace to create memorable brand experiences that foster community and drive engagement.

Powered by an experienced team of expert Roblox developers with a genuine love of the platform, Play Pals continues to craft unparalleled brand experiences that impact the audience well beyond their initial interaction.

Follow Play Pals Studios

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About Monstercat
Monstercat is one of electronic music’s most influential independent record labels, with a mission to build the world’s most innovative music company and lead the movement towards artist sustainability. Founded in Canada in 2011, Monstercat has since expanded its global footprint with three offices across Vancouver, Los Angeles, and Singapore.

Championing a cadre of world-renowned artists including Marshmello, Kaskade, WHIPPED CREAM, and Sullivan King, Monstercat celebrated over 20 Billion streams in 2022. With five releases a week across its Uncaged, Instinct, and Silk imprints, Monstercat has topped radio and streaming charts worldwide, offering a diverse range of genres including bass, dance, pop, house, chill, and electronic.

Beyond recorded music, Monstercat channels the undeniable power of its brand into live events, ecommerce, gaming partnerships, digital collectibles, and sync deals. Monstercat has hosted stages and events at notable international festivals including Tomorrowland, Electric Daisy Carnival (EDC), Amsterdam Dance Event (ADE), and Miami Music Week, spanning over 100 events across 20 countries. Monstercat also holds its own homegrown festival, Compound, which draws thousands of fans to Vancouver annually in celebration of community, music, art, and more.

Monstercat’s live radio programs ‘Call of the Wild’ and ‘Monstercat Silk Showcase’ boost the signal even further, reaching more than 4 Million listeners monthly through syndication partnerships across 80+ global networks and over 150K podcast downloads per month. With hundreds of hours of original programming and 3 Million live views in 2022 alone, Monstercat is one of the most-followed music channels on Twitch.

Within the world of sync and partnerships, Monstercat has redefined music licensing for content creators and major brands. Undertaking co-branded soundtracks, in-game activations, and collaborations with game publishers and titles including Epic/Psyonix (Fortnite, Rocket League), Roblox, Hi-Rez Studios (SMITE, Paladins), Amanotes, osu! and Beat Games (Beat Saber), Monstercat offers curated solutions that excite and fuel the gaming community. Additionally, Monstercat supports content creators with its music licensing program Monstercat Gold, which allows subscribers to choose from thousands of claim-free songs across the label’s ever-growing library, for use in livestream and video content.

Backed by passionate employees, driven artists, and the dedication of fans worldwide, Monstercat proves that independent labels have the ability to reshape and reimagine the music industry landscape.

Follow Monstercat

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