Swedish label ASKET is preparing a big move to mark its 10th anniversary, announcing its first flagship store in the heart of London. Known for its minimalistic yet elevated staples, ASKET is set to unveil the space today.
Located on Brewer Street in London’s SoHo neighborhood, ASKET’s first international store marks a pivotal moment for the brand. After launching its boxing-inspired 2025 campaign earlier this year, ASKET looks to rebuild its image with a total reset. By wiping all online platforms, ASKET turns a corner without looking back.
Co-founders August and Jakob uphold quality craftsmanship and sustainable practices across every collection, having recently revealed the 50th and final item of its permanent collection. After a decade of enhancing your wardrobe with refined staples, ASKET expands into the UK market with no signs of slowing down.
Take a closer look at ASKET’s previous campaign in the gallery above. Its London retail store opens on May 8 at 72-74 Brewer Street.
Click here to view full gallery at Hypebeast
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