As Brooklyn-based singer-songwriter Kendra Morris readies her forthcoming album, Next, she unveils the visuals for the single “Something In Common.” The track is an insightful look at humanity as a whole and how the never-ending infighting leads nowhere. The track’s gloomy soundscape is brimming with solemn guitar licks, moody strings and soft drum patterns underpinned by Morris’ plea to the world to reconsider and look at what makes us the same. From senseless wars that lead to nothing but loss to social strife stemming from racial tensions and the elitist mentality that continues to divide humans, Morris reminds us that there are no real winners in this game, and it’s better we get our act together before it’s too late.
The visual style continues Morris’ retro-tinged themes and uses performance shots of the singer with a sepia-tone backdrop that evokes nostalgia and sadness.
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