Inside Look: DRIVERSCLUB Channels Safari Rally Grit for Summer Drop at Lake Garda

Summary

• Inspired by the East African Safari Rally’s rugged terrain
• Lookbook shot in Italy with cheetah-liveried Porsche 964
• Launches July 1, early access via email subscription

Northern Irish streetwear label DRIVERSCLUB taps into the wild spirit of motorsport history for its latest summer collection, drawing direct inspiration from the East African Safari Rally. Titled “Pursuit of Freedom,” the drop celebrates rally grit and open-road romanticism through storytelling, design and cinematic visuals captured at Italy’s Lake Garda.

The brand’s latest lookbook stars a Dakar Classic Porsche 964 in full cheetah livery and introduces a fictional junior driver training for the legendary African rally. Pieces echo the rally’s terrain with earthy hues like sun-bleached sand, faded olive and clay brown. Hero items include a rally jacket with a vintage silhouette and velcro collar strap, a mechanic-inspired pinstripe shirt reimagined for vacation wear and boxy tees and hoodies crafted in heavyweight fabrics. A hand-painted helmet, customized in season-matching graphics, continues DRIVERSCLUB’s commitment to unique, collectible gear.

Known for building narrative into every drop, DRIVERSCLUB reimagines motorsport’s golden era through the eyes of a rising talent, fusing function and fashion. The full collection releases July 1, with 24-hour early access granted to subscribers.

Learn more about the collection in the video below by DRIVERSCLUB.

Click here to view full gallery at Hypebeast