Dsquared2’s “ICONique” Milan Fashion Week Song Celebrates 30 Years of Business

Summary

• Dsquared2 has released a new single, “ICONIque,” featuring Latto, JC Chasez, Jimmy Harris, and the twin designers themselves.
• The song first debuted during the brand’s 30th-anniversary celebration, during Milan Fashion Week in June.

After a show-stopping Milan Fashion Week runway that featured a performance of “Atler Ego” from Doechii and JT, Dean and Dan Caten’s Dsquared2 is digging deeper roots in the music space, with the release of a new song, “ICONique.”

The single, which first debuted during the label’s 30th-anniversary celebration in the Italian fashion capital this June, features Latto, JC Chasez, Jimmy Harris, and the twin designers themselves.

Originally, the track “debuted as an unexpected surprise, amplifying the spirit of the celebration and further cementing the house’s legacy at the intersection of music and fashion,” according to the label. Now, the song is a permanent fixture in the brand’s history, scoring a new music video documenting Dsquared2’s most iconic moments, from archival footage to never-before-seen clips, over the last 30 years.

 

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Dsquared2’s “ICONique” is now available as an official sound across both Instagram and TikTok. Watch the label’s official music video above.

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