BEAMS Plus FW25 Beats Winter Blues With Bold Print & Color

Summary

• BEAMS Plus’s FW25 collection blends American traditional aesthetics with an energetic edge, featuring a bold palette of electric green, coral, and red.
• The collection, which includes lived-in vintage styles and new prints like jacquard leopard, is set for release on August 29.

BEAMS Plus has unveiled the lookbook for the forthcoming FW25 collection, which brings together the best of the Japanese label’s ametora (American traditional) aesthetic with an energetic edge.

In the new range, BEAMS reprises its strongholds, including casual shirting, pleated trousers, utilitarian coats, and other retro statements. However, what stands out is the electrifying palette applied to outerwear, including the satin Sports Jacket and the quilted Expedition jacket — both in a lustrous bright green. Elsewhere, exuberant coral and red appear in the knitted Jacquard Cardigan and the WORK Denim jacket. Aquatic and astral blue tones are featured in the Nylon P-Coat and the P-Man Herringbone Paint Print, lending a refreshing sensibility.

Vintage patinas give the collection a lived-in character, best represented by the vegan leather Aged Car Coat and cotton P-Man Paint Pant. In prints, a jacquard leopard print stands out in the M-6548 Coat and the Plaid-Over-Camo Adventure Work Shirt, adding a forward-thinking perspective to the already bold line-up.

The BEAMS Plus FW25 collection is set for release on August 29, 2025, at BEAMS stores and the brand’s webstore. Stay tuned to Hypebeast for the latest fashion industry insights.

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