AWAKE NY Launches “Protect People” T-Shirt

Summary

• AWAKE NY’s “Protect People” T-shirt unites 16 brands in support of immigrant communities, with all proceeds going to Safe Passage Project
• The piece features bold graphics including the Brooklyn Bridge and the message “Protect the People, Not the Borders”
• Available for pre-order exclusively online starting July 7 at 12 PM EST for a limited 72-hour window

AWAKE NY has just released a “Protect People” T-shirt in collaboration with Union LA, Fear of God, Ghetto Gastro, Patta, Brigade, Badfriend, Denim Tears, Primer Rebelde de América, Kids of Immigrants, Barriers, Scarr’s Pizza, Born x Raised, ICE Studios, Chadie, and GHE20G0TH1K.

The plain white T-shirt features a bold, graffiti-style graphic of the Brooklyn Bridge across the front, paired with the message “Protect the People, Not the Borders” in striking spray-painted lettering. The back lists all participating brands in solidarity with the cause.

In a press release, the brand describes the T-shirt as more than just a garment but rather a collective statement — advocating for the dignity, rights, and safety of both newly arrived and long-standing immigrant communities in New York. In line with its mission, 100% of proceeds will benefit the Safe Passage Project, a nonprofit that provides free legal representation to immigrant youth navigating deportation proceedings.

Although recent ICE raids have been concentrated in the Los Angeles area, AWAKE NY further emphasizes that fear and instability are daily realities for many immigrant families across the country. With this release, the brand and its partners aim to spotlight the vulnerability of these communities while honoring their essential role in shaping the cultural and economic fabric of the city.

The Protect People T-shirt will be available for pre-order exclusively on their website for 72 hours only, beginning July 7th at 12 PM EST.

Click here to view full gallery at Hypebeast