Audemars Piguet Joins Watches & Wonders Geneva 2026 Alongside Ten New Brands

Summary

• Audemars Piguet announces its participation in Watches and Wonders Geneva 2026
• 11 new exhibitors, including Behrens, L’Epée, Credor and Corum and more, are joining the event, raising the roster to 66 brands

Audemars Piguet will participate in Watches and Wonders Geneva 2026, marking the Le Brassus Manufacture’s high‑profile return to the fair since 2019 — when the event was known as SIHH. The brand’s presence underscores the edition’s growing prominence as Audemars Piguet celebrates its heritage and reengages directly with the international watchmaking community.

Including Audemars Piguet, the event will welcome 11 new brands: Swiss clockmaker L’Epée 1839 and watchmakers Behrens, Bianchet, B.R.M Chronographes, Charles Girardier, Corum, Credor, Favre Leuba, March LA.B and Sinn Spezialuhren — bringing a total number of 66 exhibitors. Four brands that exhibited in 2025 – Montblanc, Bell & Ross, Speake‑Marin and MeisterSinger – will not return next year, while H. Moser & Cie. and Frederique Constant will relocate to larger booths for the upcoming edition.

Watches and Wonders Geneva 2026 will take place in its namesake city between April 14 – 20. For more information, visit the event’s official website. In the meantime, check out Watches and Wonders Geneva 2026’s full lineup of exhibiting brands below:

A. Lange & Söhne
Alpina Watches
Angelus
Armin Strom
Arnold & Son
Artya Geneve
Audemars Piguet
Baume & Mercier
Behrens
Bianchet
Bremont
BVLGARI
B.R.M Chronographes
Chanel
Charles Girardier
Charriol
Chopard
Christiaan Van Der Klaauw
Chronoswiss
Corum
Credor
Cyrus Genève
Czapek & Cie
Eberhard & Co.
Favre Leuba
Ferdinand Berthoud
Frederique Constant
Genus
Gerald Charles
Grand Seiko
Grönefeld
Hautlence
Hermès
H. Moser & Cie.
Hublot
HYT
IWC Schaffhausen
Jaeger‑Lecoultre
Kross Studio
Laurent Ferrier
L’Epee 1839
Louis Moinet
MARCH LA.B
Nomos Glashütte
Norqain
Oris
Panerai
Parmigiani Fleurier
Patek Philippe
Pequignet
Piaget
Raymond Weil
Ressence
Roger Dubuis
Rolex
Rudis Sylva
Sinn Spezialuhren
TAG Heuer
Trilobe
Tudor
U‐Boat
Ulysse Nardin
Vacheron Constantin
Van Cleef & Arpels
Zenith

Click here to view full gallery at Hypebeast