Heineken and Filling Pieces Have Created a Streetwear Capsule

Summary:

• The Heineken Experience and Filling Pieces have created a 16-piece streetwear capsule.
• The drop marks The Heineken Experience’s new concept, The Kiosk – a project that encourages social connection through different creative collaborations.
• The collection includes the Nappa Green Heineken® Loafer, the Patch Varsity Jacket, and Heineken® x Filling Pieces T-shirts and caps.

Take a trip to Amsterdam and there are a handful of must-see stops that’ll likely make it onto your city trip agenda.

First is the Heineken Experience – a museum and brewery experience located on Stadhouderskade straat that’s not far from Vondelpark. The second is Spuistraat – a buzzy central area located near major landmarks like the Royal Palace, as well as several independent brands that add to the creative pulse of the city – one being the streetwear label Filling Pieces, which sits just right of the Amsterdam’s Soho House and opposite the W Hotel.

Today, Heineken and Filling Pieces unveil an exciting collaboration that taps into Heineken’s rich heritage and mixes it with Filling Pieces’ impeccable fashion craftsmanship to create a 16-piece streetwear collection.

The launch of the capsule marks the launch of The Heineken Experience’s new concept, The Kiosk – a ticketless, community-centric project that encourages social connection through different creative collaborations – the first being the Filling Pieces collab.

The collection’s standouts are the rugby shirts in “Green” and “Cream” colorways, a bold varsity jacket with heritage beer mat like patches, and a pair of loafers that display the Heineken Heritage branding across the vamp with an integrated FP logo, finished in a classic ‘pub towel’ material – a clever nod to the beer brand.

The accompanying campaign images also add to the authentic Dutch energy, set in a cozy pub, on the streets of the city, and even subtly featuring a ‘draaiorgel’ – a large, mobile organ unique to the Netherlands that plays music in the streets.

Speaking on the collaboration, Filling Pieces founder Guillaume Philibert says: “It’s a pleasure to be working with such a global icon like Heineken. The brand’s local roots and global mindset are something we truly admire and strive for. Different products, but a shared focus on craft, quality, and culture.”

The full collection drops November 14 on Filling Pieces’ website, with the collection being unveiled at The Heineken Experience’s Kiosk.

Click here to view full gallery at Hypebeast