Yoshida & Co. Celebrates 90th Anniversary with “Every day is a new beginning” Exhibition

Summary

• Yoshida & Co. is holding the “Every day is a new beginning” exhibition to celebrate its 90th anniversary
• It showcases never-before-seen items, including founder Yoshida Kichizo’s handcart and film props
• The exhibition runs from November 14–16 at Kudan House and requires reservations

Celebrating 90 years, Yoshida & Co. presents the “Every day is a new beginning” exhibition, a tribute to founder Yoshida Kichizo’s enduring legacy, offering visitors a glimpse into the company’s 90 years of craftsmanship.

The exhibition showcases never-before-seen items, such as the handcart Kichizo used to sell bags post-war, a bag crafted for Akira Kurosawa’s film “High and Low” and Kichizo’s signature horseshoe-shaped coin purse and trunk case. Additionally, exclusive silkscreened posters by Tadanori Yokoo, designed for the 90th anniversary, and other limited-edition items will be available for purchase.

Since its establishment in 1935, Yoshida & Co. has upheld a commitment to “Made in Japan,” meticulously crafting bags with a philosophy of “bags as tools,” prioritizing functionality and imbuing every stitch with heart and soul.

The Yoshida & Co. 90th Anniversary Exhibition will run for three days from November 14 to November 16 at Kudan House. Reservations are required and can be made on Yoshida & Co.’s website.

Kudan House
1 Chome-15-9 Kudankita,
Chiyoda City, Tokyo 102-0073,
Japan

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