FREAK’S STORE Celebrates SEGA’s 65th Anniversary With a Special Collection

Summary

• FREAK’S STORE is launching a collaboration with SEGA to celebrate its 65th anniversary
• The collection features apparel and accessories with graphics from games like Sonic the Hedgehog and Yakuza
• The line, which includes a reproduction of SEGA’s first logo, will be available online on November 5

To celebrate SEGA‘s 65th anniversary, FREAK’S STORE is launching a collection of collaborative items. This series incorporates the essence of beloved SEGA games and characters into modern apparel and accessories.

The collection features a series of clothing, including sweatshirts, long-sleeved shirts, and pants, adorned with graphics from iconic IPs like Sonic the Hedgehog, Nights into Dreams, Yakuza, Puyo Puyo and so on. There are also designs inspired by the SEGA SATURN, SEGA’s home video game console released in 1994. Accessories such as caps, knapsacks, hand towels, sandals, keychains, and badges are also part of the lineup. Notably, each item comes with a special name tag showcasing a reproduction of SEGA’s first logo.

Alongside the product release, a social media campaign will be held as well, offering participants the chance to win a glow-in-the-dark Sonic the Hedgehog Soft Vinyl Figure, SEGA games, and other collaborative merchandise.

The SEGA x FREAK’S STORE collection will be available online starting November 5. Further details about the social media campaign can be found via the link as well.

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