The one and only Lo General Thirstin Howl The 3rd returns to the forefront with his new single “Keep Your Double L’s Up,” which sees him connecting with Young Hump (Digital Underground) over a thumping beat from prolific producer Stu Bangas. The result is a brilliant showcase of pure lyricism as both rappers trade bars in tandem with a no-holds-barred approach.
The visual for the song was shot at NBA Superstar Kevin Garnett’s Content Kings Studio in Los Angeles. Directed, shot and edited by Tha Conclusion, the video also boasts a full graffiti mural by L.A. graff vet, Shucks (who also appears in the video). Other cameos include Snaggapuss, Drew Lo, Jazoe Da Juggernaut and Big Twins.
The track is taken from Thirstin Howl The 3rd’s released Thirstin Howl The 3rd LP, The Last Shall Be Thirst. The album features work by Rampage The Last Boy Scout (Flipmode Squad), DV Alias Khryst, Young Hump (Digital Underground), Tash (Tha Alkaholiks), Snaggapus, Dana Dane, MC Supernatural, Psycho Les, Varona, Beme Mystique, DJ Muggs, DJ Heron, Statik Selektah as well as Giovane Platone & OG Bigg Dabb.
Also coming this year is the long awaited short musical film Don Chicharron which also features Latin Hip-Hop legends Hurricane G (RIP, who was the first female member of EPMD’s Hit Squad), TMP AKA The Microphone Prince (the first Latin emcee to sign to a major label),DJ Exes (also of Grupo HNE) as well as Lo-Life affiliate/emcee Luey The 4th.
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