Justin Bieber Drops New Visuals for “Speed Demon”

Summary

• The new “Speed Demon” video from Justin Bieber was filmed at Coachella’s grounds, a preview of his headlining return
• The video shows a joyful Justin dancing and includes glimpses of his family, reflecting the inspiration for his album SWAG II.
• The video was directed with his longtime collaborator Rory Kramer

Global superstar Justin Bieber is giving fans a glimpse into his highly anticipated return to the stage with the new music video for “Speed Demon,” a lead track from his latest album, SWAG II. The black and white video, directed by longtime collaborator Rory Kramer, is a celebration of joy and a powerful preview of his triumphant comeback.

The video’s location is a key detail: it was filmed on the grounds of the Empire Polo Club in Indio, California, the very same venue that hosts the Coachella Valley Music & Arts Festival. It was just announced that in April 2026, Bieber will make his return to the live stage as a headlining act for the very first time. The video shows a joyful Justin dancing freely across the grounds, with a special glimpse of his family cheering on the sidelines, a nod to the personal life that has inspired his new music.

The album, SWAG II, has already been met with critical acclaim. This new video for “Speed Demon” is not just a visual; it’s a celebration of a new era for Justin Bieber, one that is rooted in his devotion as a husband and father.

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