Rachel Scott Is Proenza Schouler’s New Creative Director

September 2, 2025 - Hip Hop
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Summary

  • Rachel Scott has been named the new creative director of Proenza Schouler
  • The Jamaican-American designer will make her official debut in February 2026

Rachel Scott is Proenza Schouler’s new creative director.

The Jamaican-American designer behind Diotima will now lead the American luxury label into its next era, following the exit of Proenza Schouler’s founders, Jack McCollough and Lazaro Hernandez, who moved to Loewe in March. Scott’s first presentation is scheduled for February 2026, though she did have a strong hand in Proenza Schouler’s upcoming Spring 2026 collection, as she has worked as a consultant in the brand’s design studio for the last several months.

 

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“It is with great excitement that I join Proenza Schouler, a brand at the heart of American Fashion, and one I have long admired,” Scott said in a statement. “I hold deep respect for the beauty and world Jack and Lazaro so brilliantly crafted, and I look forward to bringing my perspective in dialogue with their legacy. I am grateful to Shira for her trust and I am honoured to step into this role to envision the next chapter of Proenza Schouler.”

On the appointment, Shira Suveyke Snyder, Proenza Schouler’s chief executive officer, said, “As one of the most celebrated design talents of today, Rachel brings a fresh and female perspective to a brand built on the spirit of the modern American woman. Her profound understanding of Proenza Schouler’s brand codes, paired with her exceptional ability to marry craft with innovation, made her the natural choice to lead the house forward.”

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