ON DECK: Wyclef Jean To Close Out ADVANCE 2025

Smartly, the AI-powered adtech platform, today announced the lineup for its flagship event, ADVANCE, on September 17 at Skylight at The Refinery in New York City. Now in its second year, ADVANCE is where global brands, agencies, and platforms set the agenda for the future of advertising.

The 2025 stage will feature leaders from title sponsor Pinterest, as well as Adobe, Amazon Ads, FOX, Google, Pfizer, Spark Foundry, TikTok, and Snap Founder Evan Spiegel, and more.

The event will close with a special session featuring three-time Grammy Award–winning artist Wyclef Jean, exploring the role of creativity and storytelling in shaping brands and culture.

“AI isn’t just another tool in the marketer’s stack, it’s redefining how we create, communicate, and connect,” says Laura Desmond, CEO of Smartly. “It’s collapsing the old walls between creativity and performance, brand and business growth. ADVANCE is where these shifts are decoded and where the next chapter of marketing gets written. No leader who cares about the future of this industry can afford to sit it out.”

In addition to mainstage presentations, this year’s ADVANCE is built around two dynamic tracks: Creativity AI and Commerce AI, each featuring their own breakout sessions designed to equip marketing leaders with the clarity, tools, and competitive edge to move with purpose.

The Creativity AI Track explores how AI is reshaping storytelling, creative production, and cross-platform performance, transforming ideas into scalable assets that drive growth.

The Commerce AI Track dives into media strategy, measurement, and reshaping the path to purchase with AI, offering real-world solutions for marketers navigating economic pressure and performance complexity.

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