Michelob ULTRA is celebrating one of golf’s biggest tournaments this year with a special collaboration with the Hypegolf label. The limited-edition collection will debut at Hypegolf Clubhouse — returning this year ahead of the 2025 Ryder Cup — and marks Hypegolf’s fifth anniversary.
Hypegolf Clubhouse first debuted in 2022 and is back to champion the brands influencing the innovative evolution of the sport and its connection to fashion and culture. Hypegolf will present the Michelob ULTRA x Hypegolf Label capsule – from a sartorial perspective, the collection’s unisex essentials fuse sporty street styles with performance elements, embodying the makings of a vintage team-inspired kit. On and off the course, each piece offers utility and on-trend appeal. Through this collaboration, Michelob ULTRA joins a new generation of players revitalizing the game. The brand’s ubiquitous red and blue branding appears in the capsule, nodding to a storied presence in golf and beyond.
Highlights include a retro polo jersey in black with a contrasting white collar. Hypegolf and Michelob ULTRA logos appear on the front; a red ribbon-designed zipper at the neck references Michelob’s iconic logo and provides a breathable fit. The zip-up crewneck hoodie features a stand-up collar, with red stripes adorning the front and back. A classic cotton bucket hat in white and a blue corduroy trucker hat complete the collection. Stylized lettering and graphic design accents marry the identities of Michelob and Hypegolf, capturing the world of sport through an elevated fashion lens.
Get ready for the official launch of the Hypegolf Clubhouse, opening to the public on August 29. As excitement builds for the upcoming Ryder Cup, Michelob ULTRA is teeing up a range of experiences for golf fans — starting with a first look at the anticipated Michelob ULTRA x Hypegolf Label collection. Stay tuned.
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