Zalando has unveiled its latest platform, titled “The Corner.” Dedicated to providing a physical space that celebrates streetwear culture, it aims to offer unique IRL experiences for communities to connect and nurture their creativity.
To kick off the launch earlier this month, Zalando continued its long-standing partnership with Berlin-based community radio station Refuge Worldwide to collaboratively curate its debut event. Speaking on how the station’s philosophy is incorporated into “The Corner,” co-founder Richard Akingbehin explains, “We try to give a voice to as many different topics as possible. We want to create an alternative space and do so consistently, beyond temporary trends. That is becoming increasingly important.”
Heading to HVW8 Gallery in the heart of the city, Zalando transformed the unique space into an immersive experience fuelled by the event’s ethos. Located on the corner of Linienstraße and Kleine Hamburger Straße, the venue embodied the name while the exterior was adorned in its signature orange branding.
Inside, the orange theme continued as visitors were welcomed with DJ sets expertly curated by Refuge Worldwide to set the mood. As well as exploring the wide variety of garments on display in the showroom, people also took part in the range of workshops on offer throughout the weekend, including insights into visual identity, artistic expression, photography and styling, and hands-on up-cycling activations. Elsewhere, a customization station hosted exclusively by adidas gave visitors the chance to create one-of-one pieces.
To wrap up each of the three nights, the stage gave space to live headline performances by the likes of local talent Ace Tee were also mixed with international acts like dreamcastmoe, however, it was the special guest performance from British artist Shygirl that ended the opening night on a high and set the tone for the rest of the weekend.
See what went down at the opening of Zalando x Refuge Worldwide “The Corner” above.
To learn more about “The Corner” and discover the latest styles at Zalando, head to its website now.
Click here to view full gallery at Hypebeast
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