Ishaan Khatter, Aaron Pierre, and More Star in “Be the Next BOSS” Campaign

Putting a fresh spin on its “Be Your Own BOSS” platform, BOSS returns with a special campaign for Fall/Winter 2025 that brings a collective of rising stars from music, film, sport, and fashion into the spotlight.

From breakthrough actors Ishaan Khatter and Aaron Pierre to fashion’s hottest It-girl Amelia Gray, this season’s focus turns to the talent’s drive and determination to “Be the Next BOSS.” With the respective visuals giving space to their journeys, they are placed at the forefront of an intimate series of shots in nothing but the latest modern essentials from the FW25 collection.

Complementing the pared-back campaign, their looks combine signature tailoring and luxury knits with a rich palette of olive green and grey tones. A staple outfit, worn by Khatter, exemplifies this classic aesthetic, pairing a sleek Italian wool coat with the “New Trouser” – a relaxed, double-pleated silhouette which makes its debut this season. K-Pop star S.COUPS also subscribes to a timeless tailored look, posing in a two-button silver-grey suit made contemporary with a textural wool and slim-line cut.

Meanwhile, Pierre appears in a range of everyday looks, showcasing how a versatile base of mid-layers can be reworked to fit the weather by swapping out a blazer-style relaxed-fit jacket for a puffer jacket. Similarly, a duo of outfits featured on tennis player Taylor Fritz finds a coordinating green set restyled with a heavyweight herringbone coat in one look, and in another, layered under a clean-cut leather jacket.

As for the women’s category, BOSS brings forth a mixture of day-to-night garments, lending to an array of events the season has to offer. Among the must-have outerwear pieces, a luxurious shearling jacket stands out with its warm brown Nappa leather designed with a cropped silhouette for casual styling. Featuring in a boxy, wide-legged suit, Gray captures the essence of the campaign, as the sophisticated wardrobe of sartorial pieces comes together to bring out her inner boss.

Explore the Fall/Winter 2025 collection by browsing the campaign in the galleries above. To shop the latest drops from BOSS, head to its website and partner stockists now.

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