Kyoichi Tsuzuki’s ‘Happy Victims’ Photo Book Gets a Re-Release

Summary

• Apartamento Publishing re-releases Kyoichi Tsuzuki’s Happy Victims photo book
• It documents 87 individuals in Tokyo whose lives are shaped by their fashion brand devotion
• This new edition adds an updated foreword, introduction and redesigned cover

More than 15 years after its original 2008 publication, Kyoichi Tsuzuki’s Happy Victims photo book returns in a newly reissued hardcover edition from Apartamento Publishing. First serialized between 1999 and 2006 in the fashion magazine Ryuko Tsushin, the series documents 87 individuals in Tokyo whose deep devotion to specific fashion brands shapes both their wardrobes and their living spaces. Tsuzuki’s portraits – one “happy victim” per spread – are accompanied by concise commentaries detailing each subject’s daily routine, revealing the personal rituals and sacrifices behind their collections. From goths and Lolitas to dedicated Margiela enthusiasts, these subjects are not members of the leisure class but working individuals who carve out time and resources to maintain their style identities.

The new edition features an updated foreword by Tsuzuki, an introduction by Isabella Burley of Climax Books and a redesigned cover and belly band by Han Gao, while preserving the original’s straightforward, documentary layout. The re-release follows Apartamento’s 2024 revival of Tsuzuki’s earlier cult classic Tokyo Style, further cementing the photographer’s legacy as a chronicler of subcultural life in Japan. Priced at €59 EUR (approx. $69 USD), Kyoichi Tsuzuki’s Happy Victims is now available for order on Apartamento’s webstore.

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