Marking a significant milestone in its global expansion, AAPE BY *A BATHING APE® has officially entered the South Korean market with the launch of its first store at The Hyundai Seoul. The strategic opening coincides with the brand’s inaugural collaboration with Seoul-based streetwear label NOMANUAL®, positioning AAPE at the forefront of Korea’s vibrant fashion scene.
Groundbreaking Retail Space in Seoul
The 800-square-foot store presents an innovative design concept that merges industrial aesthetics with artistic craftsmanship. A stunning wooden sculpture of “ALDO” from AAPE’s AAPER family serves as the centerpiece—marking the first wooden interpretation of this iconic mascot. The space features metal louvered screens enhanced with wooden patchwork patterns incorporating the brand’s signature MOON FACE logo, creating a dynamic interplay between raw and refined elements. Grey-toned flooring and cabinet accents complete the sophisticated atmosphere, while the storefront is dominated by the iconic MOON FACE logo.
Seoul-Exclusive Collection
To commemorate its Korean debut, AAPE introduces an exclusive capsule collection featuring hoodies, sweaters, and tees with Seoul-inspired graphics. The designs incorporate traditional hanok architecture and kimbap motifs, seamlessly blending Korean cultural elements with AAPE’s distinctive street style.
AAPE × NOMANUAL® Collaborative Collection
Launching simultaneously with the store opening, the AAPE × NOMANUAL® collection represents a powerful fusion of both brands’ design philosophies. The lineup includes down jackets, camo hoodies, distressed plaid shirts, layered long-sleeve tees, denim jeans, and statement accessories. AAPE’s signature tiger camo returns in refreshed colorways, complemented by vibrant yellow co-branded graphics that inject high-impact contrast into classic streetwear silhouettes.
Key pieces include a black down jacket with dual zippers embellished with NOMANUAL’s emblem, and plaid shirts with raw-edge distressing at the hem, cuffs, and seams. Accessories feature graphics inspired by human evolution, showcased on co-branded bandanas and belts.
The AAPE × NOMANUAL® collection will be available at AAPE STORE and AAPESTORE.COM from November 13, 2025, including the new AAPE Store Seoul at The Hyundai Seoul B2F.
This dual launch solidifies AAPE’s commitment to the Korean market, offering streetwear enthusiasts both an immersive retail experience and a bold new collaborative collection that celebrates the convergence of Japanese and Korean fashion cultures.
AAPE STORE THE HYUNDAI SEOUL
The Hyundai Seoul B2F, 108 Yeoui-daero, Yeongdeungpo-gu, Seoul
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